Consumers no longer just sit in front of the television and watch a show. Instead, they’re busy emailing, playing games, and searching for content on their tablets, a second screen, at the same time. This presents a challenging opportunity for brand managers and marketers: how can you keep moms foc
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Katiepetrillo voted on the following stories on BizSugar
How to Keep Mom’s Attention On A Tablet
Posted by katiepetrillo under AdvertisingFrom http://www.punchbowl.com 4028 days ago
Pinterest Lessons From a Mom-Focused Brand
Posted by katiepetrillo under Social MediaFrom http://www.punchbowl.com 4029 days ago
For a site that began less than three years ago, Pinterest has quickly changed the way people - specifically women - use the internet. With millions of visitors every month, many consumers make Pinterest part of their daily routine, but brands are doing the same. About a year ago, Punchbowl began i
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The Do's and Don'ts of Building Consumer Trust
Posted by katiepetrillo under MarketingFrom http://www.punchbowl.com 4036 days ago
Warren Buffet famously said, “It takes twenty years to build a reputation and five minutes to ruin it.” Establishing trust between your brand and consumers is critical to retaining customers as well as attracting new ones. A good product isn’t enough—moms need to believe in your brand. Shape your b
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15 Consumer Trends that Impact Marketing to Moms
Posted by katiepetrillo under Online MarketingFrom http://www.punchbowl.com 4037 days ago
Understanding the latest in consumer trends is crucial to successfully forming your brand’s marketing strategy. Brands that listen to their customer’s problems and priorities are able to provide real solutions and create valuable connections. The Trends team explores the most powerful and relevant
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The Role of Beer, Wine, and Spirits in the Celebrations Industry
Posted by katiepetrillo under MarketingFrom http://www.punchbowl.com 4037 days ago
Beer, wine, and cocktails go hand and hand with celebrations. With the alcoholic beverage industry estimated at $197 billion and the celebrations industry at $38 billion, there is a mutually beneficial opportunity for brands within these two worlds.
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What’s The Best Analytics Tool For Pinterest?
Posted by katiepetrillo under Social MediaFrom http://www.punchbowl.com 4041 days ago
Pinterest hit 10 million unique monthly visitors faster than any other site and shows no signs of slowing down. Of course, great content is critical to have a successful presence on Pinterest. We’ve already talked about mom’s favorite pins on this blog before, but brands need to know if what they’r
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The Importance Of Being Pinnable
Posted by Lorna6 under Social MediaFrom http://tweakyourbiz.com 4042 days ago
Made Hot by: logistico on April 8, 2013 1:47 pm
Sharing your blog posts across the social media platforms is becoming very popular and indeed, essential. For those pinning their posts to Pinterest, you need to ensure your blog post imagery will maximise its Pinterest potential
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15 Facts You Can Use In Your Next Presentation On Tablets
Posted by katiepetrillo under Online MarketingFrom http://www.punchbowl.com 4043 days ago
As a brand marketer or media buyer with mom-specific products and brands in mind, you know what you have to do to reach tablet users. Now you need to convince your boss or client why they should spend marketing dollars on tablets.
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Tablets 101: A Primer for Mom-Focused Brands
Posted by katiepetrillo under Online MarketingFrom http://www.punchbowl.com 4044 days ago
Moms are one of the fast growing user groups of tablets, with 22% of moms owning a tablet compared to 16% of the general population. Given the rapid adoption of tablets by moms in the United States, the Trends team took an in-depth look in our latest white paper at why tablet use is on the rise and
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The Power of Now: Marketing the Trend of Instant Gratification
Posted by katiepetrillo under Online MarketingFrom http://www.punchbowl.com 4051 days ago
The demand for instant gratification is everywhere. Call me now, send it now, buy it now. Consumers expect to find the services, products, and information that they want quickly and easily. As stated in a survey by Real Simple magazine, 50% of women say they don’t have enough free time and 60% feel
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