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When it comes to birthday parties, there’s no denying that 2012 was the Year of the Mustache and the Year of the Owl. While these themes are still popular, new ideas are set to take over in 2013. Birthday party decorations are a constantly changing market because people of all ages look for the la Read More

Many consumer brands target moms because they’re commonly in charge of the household decision making (in fact 72% of women control well over half of the spending in their households). Recent research around moms indicates they’re spending more time with technology – online, on their phone, on their Read More

Just because it’s not Christmas or 4th of July doesn’t mean you shouldn’t be building great, seasonal marketing campaigns. "Mini" holidays, like Valentine’s Day, St. Patrick’s Day, or even the Academy Awards offer ideal opportunities to boost revenue and brand engagement through quick, targeted cam Read More

As moms become more mobile and continue to engage with social media, there is a clear opportunity for brands to connect with moms on Twitter. However, moms may use Twitter differently than the average user and it is important for your brand to strategize accordingly. Read More

What are your strategies for traffic? Are those strategies working well? Read what some top bloggers shared with me when I asked about their traffic strategies. Read More

What brands need to know about Pinterest is that people, especially moms, are pulling out their credit card and buying things they find on the site. Moms are 61% more likely to use Pinterest and 21% of Pinterest users have purchased something they found on the site. Here’s a few tips for brands tha Read More

If you are the chief marketing officer (CMO) of a consumer-oriented business — for example, a food manufacturer or a retail bank with a credit card offering — your long-established efforts to reach customers may have come into question over the past few years. Digital media have changed the adverti Read More