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In your efforts to improve the search engine rankings of your website, you’ve probably come across some if not all of the following terms: metadata, meta tags, meta descriptions, meta keywords. Read More

No doubt, the “About us” page is one of the most visited pages on any business website. And usually, it spells what step the reader will take next – whether to become your customer or bounce off to another website.

Because the content of your “About us” page can influence a reader’s decision, it Read More

Affiliate product reviews are a smart strategy for boosting website visibility, popularity, and profits. Many people worldwide are writing affiliate product reviews to drive more consumer traffic to their sites, and it is important to be sure that it is being done right. Here are five tips for writ Read More

Andreas runs a grocery store and is always frustrated. He always says ‘why are today’s customers harder to please’? Do you really agree that customers are hard to or is it plain inability to really take your relationship to another height?

Whatever the case may be, we live in an era where there Read More

Social media is now one of the most effective online marketing strategies. And it’s significance in boosting sales and profit for many online businesses is somewhat unmatchable – for now.

In this age, every business needs social media marketing. Though it may not work for you, it’s worth testing Read More

Why is it important to adopt the principle of Under Promise and Over Deliver to manage the customer expectations. Customers who are pleasantly surprised with positive experience with your business will keep coming back to your business day after day. Read More

With over 90% of businesses using one or more Social Media platforms, you will need to be creative in order to stand out from your competitors. Read More

There are plenty of basic improvements you can do yourself when it comes to search engine optimizing your website. A lot of the work is (or should be if not!)simple “best practice” when it comes to website management.

Good organization and planning is half the job done. So therefore I’ve created Read More

http://www.ExpertsandEmpires.com - While your copy may not prove thesis worthy, your goal as a marketer is to get people to at least READ what you write. Here’s how to get started. Read More

Before I went on my holiday this summer I made myself a promise. Heart pounding and aching, pulse raging, acne at its worst due to high cortisol levels, myself quite puffy yet being on a healthy diet. Except the vast amounts of coffee I was gulping down, due to not being able to sleep. My brain chu Read More