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Web copy is intended to create the same results, but must jump through many additional hoops to get there. Web copy must attract search engines, while still maintaining overall readability, and this is not always an easy task. Read More

Most people use Facebook for personal reasons: to maintain contacts, stay in touch with friends who live far away or to stay on top of one’s social life. Only 15 percent of us use it to maintain professional or work contacts, according to a 2010 survey by ExactTarget. Some people turn to profession Read More

This post discuses an excellent video from Srikumar Rao, a leading business and personal development expert. This video is from a presentation he gave at Google on leadership. Its 45 minutes long, but really worth every minute. Read More

Small businesses and startups face a daily challenge of growing their brand. This post covers 5 quick, cost-effective tips to think about when working to grow your brand. Read More

Many small business owners (including myself) tend to focus on the more glamourous aspects of their business like sales and marketing and product/service development. As a result, accounting (poor misunderstood accounting) does not get the attention it deserve. In addition to the perception that Read More

Blogging is like diving into a whole different world. The normal day-to-day job rules don’t apply here and the benefits are more than you can count on your fingers. See my bet on the benefits blogging offers over a normal job. They will hopefully keep you motivated with your blogging tasks when tim Read More

This post discusses the danger of your brand being overexposed and the benefits of your product get hidden....like Jersey Shore? Read More

Here’s a challenge for you for this week. Pass the torch on to just 1 person. Whether it’s answering a question, writing a blog post with a person in mind, or cheering someone on who is having a hard time breaking in, pass the torch. Pass on some knowledge. Pass on your perspective. And tell your s Read More

As managers and leaders, if you don't care about your customers, if you don't care about your people, if you don't demonstrate some leadership, why should you expect anything better from your people. Each of us, as leaders, set an example for our people. Let's make sure we set the right example! Read More

The name “investment bank” somehow always sounded like a place where I could somehow deposit my investments, and maybe even earn a little interest. Then I learned that these banks really negotiate investments and collect fees on the transactions, sort of like commercial banks do with loans to busin Read More