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A Sydney entrepreneur hoping to disrupt the fashion industry will try her luck on a new Chinese reality television program next year in a bid to win millions of dollars in funding.

Jessica Wilson, the founder of shopping app Stashd, will fly to China at the start of the new year to begin filming Read More

Most of us would like to think that our habits follow our intentions.

The truth is that one of the mind’s chief functions is to spot and utilize patterns as shortcuts, in order to process the multitude of information we observe each day.
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It starts with a simple question: How do you create a profitable business? And while there are many answers, there ... Read More

No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales). Here are 3 key elements of a successful email marketing campaign. Read More

Yes, content marketing is for individual franchisees too. Doing content marketing helps build a relationship between potential customers, existing customers and franchise outlets. Read More

One of the newest business movies for entrepreneurs, “Joy” premiered in theaters on Christmas Day. The film, starring Jennifer Lawrence and Robert DeNiro, details the life of entrepreneur Joy Mangano, inventor of the Miracle Mop.
The movie tells Mangano’s story as a struggling single mom who build Read More

Every once in a while, you may find that you made a mistake in your buying. Maybe you reordered just one too many times. Perhaps you ordered something in 3 colors and one was just plain ugly! You might have ordered too many. You know precisely what I am talking about don’t you? Read More

Keep in mind that there is more to shopping than just clicking the checkout button. The scope of the shopping experience includes several other factors outside the act of shopping itself. It includes the experience of learning more about a particular product, trusting the authority of the seller, a Read More

Successful businesses are the results of outstanding leadership. Here are some of the common characteristics of a good business leader, according to experts. Read More

The holiday season is upon us, and in addition to jingle bells, holiday music, and festive cookies, holiday marketing campaigns are everywhere. Every year, right around Thanksgiving, the holiday marketing strategies come out to play. It can seem like they’re all the same, but you always know the go Read More