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The Becky Thatcher Restaurant in downtown Hannibal, Mo. isn’t a chain or a franchise. It’s not about to make the cover of Entrepreneur or Business Week. But judging from a recent profile of the restaurant in the Hannibal Courier-Post, maybe it should.
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This is simple beginners guide to networking. If you don't know where to start, then this article will get you off on the right track. Read More

Direct response marketing has become more and more popular in recent times, while its more traditional counterpart of image marketing remains as strong and as entrenched as ever.


Due to the rise of direct response marketing, more and more businesses are beginning to question whether direct re Read More

When I start taking my blogging seriously, I created this blog after having discussions with many bloggers on Facebook and Discussion forums, I found there are mainly three kinds of Bloggers available as per their behavior towards other bloggers Read More

Many of the new marketing tools involve understanding and skillsets more associated with IT. Marketers need to learn the new tools of their trade. Read More

What actions small business owners can take to improve sales without spending a fortune on traditional methods of marketing and advertising. Read More

Employee volunteer programs make employees feel good and, as such, evidence suggests that such programs lead to greater employee engagement. But what good does a corporate social responsibility program do for the rest of us? Isn’t all this corporate philanthropy just an attempt at getting publicity Read More

The stories going on in your head, whether or not you are conscious of them, set the tone for your entire life. Odds are you have the same five or six stories repeating themselves over and over again and you are not even conscious of them. The fact is your stories, or the conversations you have wit Read More

One way to really stand out from the competition and become your customers' favorite place to go to is to provide superior customer service. Here are 7 tips to help you get there. Read More

If you need a little convincing on the importance of corporate philanthropy, Xerox provides a case study on how much you get back when you give back. Read More