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Kit Kat, Coca-Cola, Jelly Belly. Sure, they all taste great. But there's something else at play that makes these brands so attractive: repetition. Read More

The number of marketing tactics you can action today that take up your time versus money continues to grow. Are you getting the return you want or are you just eating up that precious thing called time? Here are a couple of things to consider.

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There is a new design for the Web based Twitter being rolled out over the next weeks. For people coming to Twitter for the first time it can be a bit daunting... Read More

The 33 Chilean Miners prepared themselves by getting a dose of media training before their surface so they’d be prepared for the onslaught of news cameras and journalists who would track down their every move in the weeks following their rescue Read More

Guerrilla Social Media Marketing – Part 2: In this segment Shane Gibson talks a little bit more about his own use of Social media, spurred on by web expert Stephen Jagger and business expert Mike Dejardins. Shane also share’s how social media can help and hinder branding as discovered by Build Dire Read More

Tips for big businesses that are overwhelmed by the social media engagement of their employees. Read More

When starting a new business or updating your Marketing Plan, you may not have all the information at hand that you need. When you are defining and categorising your ideal target market, you may need to conduct some further research. There are many different methods for carrying out market research Read More

Blogging Tools That Help You Succeed - Doesn’t matter what you need to get done on your blog, there is more than one tool to help you do it. Read More

Depending on the nature of your business operations, your small business that frequently interacts with foreign suppliers, service providers, customers or business connections may be slapped with a huge expenses bill if you are not careful. Here are 10 Tips to Run an International Business Cheaply. Read More

While the tools and resources for sales teams continue to improve, results are not keeping pace. There needs to be a greater focus on coaching with the tools, rather than just using the tools. Read More