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My most recent article for 365daysofstartups provided an introduction to some of the basic principles of copyright law as they apply to business owners and creative professionals. This week's article discusses the benefits of obtaining copyright registration with the U.S. Copyright Office. Read More

“All’s fair in love and war...” -- not the kind of thing you want to hear while you are in a competitive situation. Essentially, this statement suggests that when you are pursuing a love interest or waging war, all bets are off, meaning that you can use deceitful or unfair measures to get what you Read More

As a small business owner, you are likely familiar with the phrase “the cobbler’s kids have no shoes,” right? Unfortunately, we are so worried about running our businesses that we forget to focus on building our businesses.

As a business owner today, you can’t afford to let your children go shoe Read More

Per an article dated May 4, 2009, written by Bill Leonard, Senior Writer for SHRM Online (Society for Human Resource Management), Federal Agents with Immigration and Customs Enforcement (ICE) will concentrate on building cases against businesses that are suspected of hiring undocumented immigrants Read More

“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” -Howard Thurmond

This quote sums up the essence of a successful business (and marketing plan for that matter) in my opinion. As important as it is to look at Read More

Many people get stuck in their business, having difficulty converting ideas into viable businesses. Which are you - the slut, the politician or the broken record? Read More

Last week's article focused on some basic considerations for prospective franchisors. In turn, this week's article focuses on considerations for prospective franchisees.

Franchising is unique in its involvement of both courtship and critical evaluation by recruiting franchisors. However, the fra Read More

Laura Petrolino is the Founder and Managing Director of Flying Pig Communications, a communications and business consulting firm which focuses on the needs of startups, small business and non-profits. She also serves as Chief Communications Officer at Ignite Venture Partners, which brings together Read More

Getting laid off is not one of life’s surprises that you look forward to. It honestly feels like someone pulled the rug out from under you emotionally, financially, and physically. Once you get over the initial shock of having the wind knocked out of you, it’s time to dust yourself off and chart Read More

On January 11 I launched SolopreneurLifeAds.com, a marketplace where solopreneurs stand as equals in business transactions—whether we are buyers or sellers. I want to share some of the thinking that was behind its formation, so you can learn from what I might have done right and done wrong! Read More