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As the web continues to grow, online businesses need to explore new means for driving traffic to their sites. Affiliate programs represent a cost-effective and easy way to accumulate new visitors, but keeping track of leads and payments to your affiliates can become cumbersome as your program grows Read More

Here are 10 things startups and small businesses should be considering as the calendar ticks down and 2014 looms large!
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Did the title of this post make you pause and think? I hope so – because it runs counter to what we’re normally told to believe. In the world of lead generation, we’ve always taught the need for speed when it comes to following up on leads. And while we can’t completely discount speed, we found in Read More

If you expect to succeed in the thrill-a-minute, roller coaster ride of a startup, let me assure you it takes more than a good idea, a rich uncle, and luck. In fact, the idea is often the least important part of the equation. Most investors tell me that they look at the people first, the business p Read More

Since its launch in March 2010, Pinterest has grown into one of the top destinations online with over 70 million users and 2.5 billion views per month. The site has a strong female demographic who represent 80% of all its users. Though Pinterest is making efforts to expand globally, 60% of its user Read More

Have an angry customer on the phone? Here is a step-by-step guide for small business owners on how to handle an irate customer on the phone. Read more! Read More

Content marketing is growing at a fast pace. If you're not feeling the pressure to churn out enticing, high-quality content, you probably will soon. Marketers are in the midst of content chaos - and they'll need better planning to stand out. Read More

Having problems with getting your Google Authorship snippet to show? Follow this flowchart to troubleshoot the issue. Read More

Philippa Law speaks about the importance of product packaging and how iconic brands such as Coca Cola and Apple have built their brands around sleek and distinctive packaging. Read More

Boost customer satisfaction with holiday shopping and shipping date reminders. Holiday marketing is easily organized with an all-in-one marketing solution. Read More