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In the wake of yet another controversy in New York mayoral candidate Anthony Weiner's turbulent political career, this post explores whether controversy. is ever really a selling point. Wharton Professor and Author of the NYT Bestseller, Contagious: Why Things Catch On, Jonah Berger tells us, it de Read More

In response to this post last week, here are 12 actionable ways non-technical founders can start their companies.
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Although email predates Facebook by a few decades — a millennia in the digital age — coupling it with social media marketing can empower organizations to attract more online traffic and sales. Read More

The holidays are fast approaching. No seriously. If you’re in retail and you aren’t already preparing for holiday sales, promotions and all that foot traffic, you better get crackin!

Assuming you are already preparing for the coming holiday shopping bonanza, where does mobile come in? In case it Read More

Results matter and the company who delivers them first – wins. Get in, get it done, get paid and rehired while the competition is still on Google Maps looking for the address. You can do it. Read More

Big data marketers at small and large companies have become the paparazzi of everyday people by capturing and exploiting every detail of their lives. But the public won't run and hide like celebrities do. If marketers don't change course soon, consumer backlash will be ugly. Read More

You can't pick your family, but you sure as hell can pick your business partners! What happens when those partners ARE your family? Emotions run deep and often the business goes up in smoke. Can a sale save the business? Read More

There is a genius that has still yet to be cultivated in social media called emotional marketing. But what is it exactly? Emotional marketing is basically things that build your ego and make you feel confident about yourself. Read More

Trying to Reach Women – 42 Ways to Make Social Media Work for You


Females account for a full 85 percent of purchase, yet 91 percent of these women claim that marketers don’t understand them.

With trillions of dollars to spend over the next few years, female consumers are a power player in t Read More

Email marketing is still very much alive in the business world. Learn how OnSpot Social can enhance the success of your email marketing campaign. Read More