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A webinar is a dynamic and budget-efficient way to provide training or meetup with a geographically-dispersed audience.

For first-timers, conducting an online seminar or webinar can be just as nerve-wracking as doing a live presentation in front of strangers. Here are tips to help you organize a Read More

1.) Google Adwords reaches the most people. Yahoo Search Marketing is #2. MSN Search Marketing is #3. Start with Google Adwords.

2.) Look before you leap. Formulate your ROI equationto estimate investment and return. It may look something like this:I want ____ new customers per month from Pay-Pe Read More

Is reputation monitoring important in my case? The question really isn’t “Is it important?”, but: “How important?”. Let’s look at some stats:

90% of business purchases start online – Forrester (and that was 2007!)

83% of businesses use the Internet to research and find poten Read More

As far as I'm concerned , pagerank is gone. So, those who are going for link building from high PR sites would be very unhappy about this. Google hasn't officially announced anything though, if they have permanently dropped PR or are just modifying their parameters to make it even better and make i Read More

Credit card processing is undergoing major shift with the introduction of mobile phone based payments. Every small business owner needs to learn what this technology about and how to take advantage of it. Read More

As entrepreneurs we all make mistakes, and with every single one comes a life lesson. Some mistakes can be fatal to our businesses, but in some cases, they can also be the driving force behind our successes. Read More

The automobile industry has come a long way from 8 track cartridge players and manual windows circa 1973. Today everything is automatic and some models can parallel park for you. Sound systems are available that deliver music studio quality. The future of car technology will deliver some incredible Read More

Learn what your followers aspire for and what they like to pin and then create content that caters to their specific interests. Home decor, colors, organization, infogarphics, quotes and holidays are popular topics on Pinterest. Find ways to connect your brand’s messaging to topics already popular Read More

At this point most businesses are aware that making the shift to paperless is necessary, but many are going about it all wrong. Matt Peterson, President & CEO of eFileCabinet, points out four common pitfalls. Read More

I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how much growing up I had to do. Read More