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Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience continues to decline. Young entrepreneurs and startups, in particular, often remain naively unfocused, despite the Read More

The amount of detailed customer profile data marketers can now get their hands on, puts them in a much more valuable position than either the sales team or even the CEO. Read More

We’ve been watching south of the border in google.com land their rollout of just a couple of days ago of the new Google local carousel display for web search results. But like always I figured, as google.ca up here in the Canadian SEO world is usually behind the curve, it would bear watching withou Read More

Too many businesses focus only on traffic going to their website, and not on the what happens once the visitor arrives. Here's how to make sure your website converts more of its audience. Read More

This MySpace update adds Featured Radio Stations. Now, in addition to streaming music from a radio station according to genre, you can also stream tunes curated by your favorite artists. Read More

Speculation still surrounds lululemon Athletica CEO Christine Day's departure. Yet despite the turmoil, the company has earned kudos for their crisis response. Read More

A new study from Ipsos shows how men and woman use social media in the enterprise workplace. Are you paying attention to your employees? Read More

Great content captivates audiences and keeps them coming back to your site. It also fuels search engines and can greatly improve SEO. These tips can help you define great content and get started with – and keep up – a fresh and compelling website.
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Thanks to SEO, press releases are a key part of your content marketing strategy. Here are 3 ways press releases drive website traffic and establish your expertise. Read More

Shia LaBeouf? What was Oliver Stone smoking? The kid looks 14 years old in the movie–and still does. Call me old school, but if your little sister can pin a guy to the floor and take his lunch money, he is automatically disqualified from all leading man roles. Hollywood, please take note. Read More