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By Diarmuid O'Connell

I was caught ‘show-rooming’ last month. Funny thing is I did not realise I was doing it until the salesman ‘told’ me. And he could tell what I was at because one thing an experienced sales professional is an expert in, is buyer personas. What can a marketer learn from a sal Read More

With Thanksgiving right around the corner, our team here at Effect has been taking some time to think about all of the blessings in our life. Here is our list of the top 5 things we are thankful for:
1. Our clients
Our clients rock. We have so many wonderful clients who challenge us every day to Read More

Well, it appears that yesterday's email about attraction marketing upset a few people. But like I was saying, the goal is not to please everybody. I'm quite happy to repel the people that don't like my style, or are not serious about improving their business. Read More

Cross selling is different than up-selling, done right selling something complementary, can result is a larger buy, and open the door to more up-selling. Read More

It’s tough to get started in a normal job in the current economic climate. An increasing number of students are deciding to go freelance and earn money in their spare time.

Here are some of the most popular freelance opportunities available to you right now. Read More

Are you using hashtags on Facebook yet? I put together a few examples of how small businesses are using them to see what we can learn. Read More

Negative SEO or search engine optimization is a process through which you strategize the content on your website so as to increase its search rankings on search engine results. Then there is negative SEO which is a weapon used by rivals to bring down your website by... Read More

According to a report by the American Psychological Association, 41% of more than 1,700 workers say they are typically stressed out on the job. While some stress is normal while you are working, too much stress can affect your health and your productivity. Today's post reveals five simple ways to m Read More

Most people would overlook the testing process because online marketers focus on getting so much traffic becomes so much of a priority that they think this is where it ends. Now having high traffic is not a big problem but if you’re getting high traffic and no sales, then that’s a huge problem. So Read More

he cyber world has a huge marketplace that business owners cannot ignore. Both large conglomerates and small business owners know the importance of having a good website to make their presence felt in the online market. An optimized website can be an edge against your competitor and can be a good t Read More