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I have notice there are an abundance of social marketing positions listed everyday and a massive pool of individuals applying for the opportunities. While there is much opportunity on both ends, I am not sure hiring companies and applicants really know what social marketing is and its real impact.. Read More

Today’s business world is as competitive as ever. While modern technology has allowed many firms to become more efficient, it has also changed the way consumers decide which businesses to frequent. More and more customers are using mobile devices to shop and consume online content... Read More

Materiality can be a key component of a company’s sustainability success. AEP's Sandy Nessing shares her thoughts on the topic in this guest post. Read More

Forbes magazine social media editor Alex Knapp recently shared the biggest social media mistake that many companies make. Are you guilty? Read More

The differences between marketing products vs. services will affect your content marketing work. In order to highlight those differences I created this infographic. Read More

On contrary to what people told me about their small business situation, economy does improve, and small business is on the move, riding the wave. Read More

Discover how to understand your clients business model to build better links for them. Link building tips for SEOs and Marketers. Read More

So perhaps we want to look at team and organizational design differently. Maybe it's wrong to build an organization of just Challengers--as flexible as they may be as individuals, they still will revert to challenging behaviors. Likewise with problem solvers, hard workers, relationship builders and Read More

Buzz marketing can help small business owners stand out in the crowd and enable them to compete with large companies. This post shows practical ideas to generate buzz for your business. Read More

Does your business have both an online and offline presence? If your website (particularly your ecommerce) and your real-world customer experience don’t align, you could be driving customers away, reports a new survey commissioned by Redwood Software.
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