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Emailing a file and soliciting input can be wrought with problems including unclear feedback and version control depending on how many emails go back and forth. For those who attempt the age-old “pen and paper” method where documents are handed out to reviewers — difficulties can also abound from Read More

Much ado about nothing, and Beyoncé, whose megafame invites examination of her every move, would be wise to remain silent and keep them guessing. Read More

Mutual benefit comes in many shapes and sizes. Reaching out is the first step toward connecting. This is the way. Read More

Marketers must be compassionate to their customers pain points in order to create effective campaigns - but can this compassion be taught? Here's an infographic that shows how to create a company culture of compassion and help your business grow while providing more value to your customers. Read More

Internet marketing success finds only the few willing to be original. We ask the wrong damn questions!
Today’s connected Internet gives us access to brilliant leaders with a few bangs on the keyboard and mouse click… Read More

Every brand has a mandate to attract new customers at all times. Indeed, attracting new customers is one sure way to guarantee funds without going bankrupt.

Everyone has an opinion about the way their customers feel towards them. The more you show that you care about your customer, the more they Read More

As small businesses plan projects and initiatives for the new year, here's Devan's list of small business trends to look out for in 2013. So if you haven’t read enough 2013 business trends posts already, here's another. (But we promise you this one will kick all the other’s butts'!) Read More

Empowering a development team allows them to create beyond your expectations. One oft-overlooked empowerment tool is the User Persona. Read More

Businesses are continuously harnessing the power of social media as a marketing strategy. But creating engaging Facebook posts are no longer as effective as they once were if you’re trying to reach out to your audience. This becomes particularly challenging if your product or service is not part of Read More

Women control a huge percentage of total consumer spending. In many households, the moms hold the purse strings and buy for the family. Given the strong presence of female consumers, both big and small businesses continue to meet the needs of women everywhere. Read More