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Why you should be using press releases as part of your marketing strategy and a quick cheat sheet on how to get it done Read More

The author just returned from a 63-mile backpacking trip that included an ascent to the highest peak in Utah. Not only are the four lessons mentioned in this article important, they are also relevant to running a business Read More

Selling and Marketing Yourself Means Spelling Out ALL of the Benefits, Advantages and Value to Your Prospects and Customers!

Join me for a serious, though weird and irreverant, look at these principles.. Read More

Have you ever run across a spelling error in business communications and made a judgment about the company? If you view spelling as a big hassle, read this post to discover how it could be hurting your business Read More

Could Boise, Idaho, be the new hot bed of small business growth in the U.S. Why not your home town no matter how large or small? Search giant Google claimed in an early post of its new small business blog that an estimated $72 million had been generated by business in Idaho using its online advertising tools and sited other recent reports on the growth of small business in Boise as the reason for a recent visit. How are you using the tools of the Internet to leverage your small business in your own home town? We would love to hear your story. Please leave it in the comment section below. Read More

Could a deal reportedly being hammered out between Google and Verizon spell trouble for small businesses marketing content online? One news report (in the New York Times) claims the agreement could allow different tiers of service for content providers. The story claims "Google and Verizon, two leading players in Internet service and content, are nearing an agreement that could allow Verizon to speed some online content to Internet users more quickly if the content’s creators are willing to pay for the privilege." Could this mean having to pay an Internet provider for faster loading of your content, something likely to benefit larger companies with deeper pockets? Google is denying some of what has been reported and both companies claim the move won't affect the level playing field enjoyed by all content providers and users (including small businesses and their customers.) What do you think Read More

Some graphic evidence compiled by the Huffington Post which demonstrates how bad the current unemployment situation is in historical context Read More

Perhaps never before in business has anyone been able to succeed so much by using so little!

Lessons abound from this 80s television classic. It's about resourcefulness, wit, improvisation, bootstrapping, and making the most out of limited resources.

Learn to succeed...the MacGuyver Way Read More

Jason Falls reviews five social media management tools for franchise and multiple-location businesses, in this well written post... Read More

Seth Godin may have come up with the ultimate training manual for customers of businesses large and small. It's only one post long and can result in customers who are either the most pleasant to deal with or those who we all dread for whom nothing is ever right. The secret, Seth says, is that the ones you get depend upon you Read More