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Mass marketing (or undifferentiated marketing) refers to the extensive exposure of product advertisements to a significant number of consumers. It is often known as the opposite of Niche Marketing wherein products or services are advertised to a specific market. In undifferentiated marketing, the t Read More

I’d like to talk about LinkedIn groups again as I’m running a group called YouTube Marketing Professionals and I have some insights as well as tips I’d like to share with you. My previous post on this topic discussed the approach you should undertake to win new business whereas here I’m going to co Read More

Having an amazing Facebook Timeline Banner for your Business Page is a very important part of your social media branding.  It is possible now to really get creative in customising your Facebook Timeline Banner. Read More

The lists of top influencers are often full of names that we see everywhere.

Today, I have decided to take a different path, and celebrate five people you may not know, but who have had a huge impact on their audiences. Read More

The eastern United States continues to feel the affects of Hurricane Sandy that hit thousands of cities, businesses and people this week. It is likely many businesses and retail stores that were hit by this natural disaster may not reopen for quite some time. Hurricane Sandy is forcing many busines Read More

Issue: Employee retention problems which is due to a very unpredictable flow of work requiring employees to be ultra flexible with their work availability. Read More

With so many entrepreneur opportunities available...you may be wondering if a low cost franchise is a bad idea or the right business model for you...These tips... Read More

Sandy made headlines this week by upending our routines, causing damage, power outages and other disastrous news. However, in the midst of the bad news, we’ve noticed a few uplifting stories that epitomize the determination of the small business owner. Here’s a look at six small business superhero Read More

What’s the difference between paid, owned and earned media for promoting or advertising a small business? Here's a quick and easy "cheat sheet" for business owners: Read More

The next post in our 2-part series on the best way for an independent hotel to market itself in the digital space will place a focus on search-engine optimization (SEO). When a new website, quality content, and convenient updating are linked with SEO, there is ample opportunity for success. There a Read More