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Why training should be the last thing you cut

An organization I’m familiar with anticipated doubling its size within a year and, in order to manage the change that growth would bring, put in a new layer of management. Five vice presidents were installed, all of them promoted from within. Rather Read More

Here are four of the most proven strategies, with specific practices under each that vary in terms of costs. Read More

Is LinkedIn a waste of your time?  Not if you care about lead generation, building relationships with decision makers, and saving time and money.  LinkedIn Read More

Last week, Tipp-Ex (BIC Group) launched a pretty original and creative interactive campaign on YouTube. We tracked the performance and discovered some interesting numbers. Have a look! Read More

Have we focused too much on the exotic at the behest of the Vaynerchuks and Ferris's of the social media world? What follow is an article about passion vs. core values, and why passion may not do justice to the freedom that social media and the specialty niche economy presents. Read More

Email marketers, consider these implications and remedies of Gmail's Priority inbox feature. Read. Learn. Connect. Read More

Ever wonder how the traffic from individual Facebook posts or Tweets are behaving on your site? Here's a quick tip on how you can track these social media marketing tools in Google Analytics. Read More

Inside, in-depth interviews with fifteen diverse entrepreneurs who share how they built million dollar companies. Read More

Becky McCary of Small Biz Survival, said the following about my interview with her: "Thank you @Lyceum for a thoughtful interview about small towns, tourism, and even blogs." I look forward to your feedback! If you have tips on future guests and topics, please send me a note. Read More

When marketing your brand the more you know what your customers want the easier it is to have a strong relationship. It is often a trap to generalise or base your assumptions on what you think or hear customers actually want. Here are a few areas to consider:
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