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The Internet has revolutionized the role small businesses have in the larger economy. Despite smaller spaces, they can now compete with larger businesses through an effective online presence. Read More

For some brands, the term "social media marketing" implies transplanting the same old marketing messages from traditional venues into your Facebook, Twitter, LinkedIn, and YouTube feeds.

Which brings us to the first mistake that could be blocking your social success: the idea that it's all about Read More

My online shop has been open for several years now and even after all of this time, I continue to find problems in some of the most obvious places. Today, I want to share with you 3 subtle improvements that I made to my website recently to improve conversions and the overall customer experience. A Read More

Being a business owner means that you perform a multitude of roles.

And often it seems like there’s always more to do than there is time.

But there are ways you can keep things as simple as possible and reduce the amount of time and energy you spend running your business. Read More

Chasing immediate gratification is the biggest killer of your business goals. The value emphasis that you place on your tasks has a lot to do with your long term success Read More

The never ending list of choices today means customers have to think more when looking for solutions and buying which puts more pressure on their time. To differentiate your brand and make it easier for your customers look outside your market for marketing ideas.

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It used to be that if you were a small business with an actual retail store, a natural extension of the business was an online presence. While this is still true, many retail stores are seeing online sales rise and foot traffic in the actual store decrease. If businesses want to continue serving cu Read More

Each and every small business owner makes decisions daily. Business decisions may be as simple as who on your team is taking the client out for lunch or as complex as developing a marketing strategy or making a business investment. Many small business owners appoint a good financial advisor or an i Read More

Anyone who is an online writer always wonders in the back of their mind how they can obtain higher paying clients. We all hear of people making $50 and more for simple blog posts, yet it can seem almost impossible to achieve these rates if you are not going about things the right way. Read More

Many companies treat their website like an attic using it as a place to put all their old junk they've come up with over the years: old brochure copy, old videos, old audio bits. And worst of all when they do come up with new marketing ideas they usually leave the old stuff up. Read More