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With the right planning, and some discipline and ambition, it is possible to get your home business off the ground. Start out by moonlighting ethically, and when you are ready, you can quit your day job on good terms. Read More

Are you redesigning your small business’s website, or launching a new website for your company? Then you should know some crucial information about what elements of your website are most important to customers.
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We think about our selling process rather than the prospect’s buying process. There’s a way of integrating your selling process with the buyer’s process. Read More

The top 3 keys to successful business growth include an actionable business plan, becoming more authentic and self-aware, and becoming a knowledge-based manager Read More

Creating lasting connections was the idea behind the creation of Facebook. Guest blogger Amanda DiSilvestro offers three strategic approaches for gleaning new markets through FaceBook. Read More

Ensure that every consumer who ever tries to buy from you (or from the partners consuming your traffic) is offered an experience that is tuned to them. There are three simple rules:

1. If they come from a non English-speaking country, offer their language; offer them their currency; and offer t Read More

Self-promotion can be a touchy subject, especially when it comes to the quick moving world of Twitter. These days, Twitter has evolved from being a tool in which you spout every move you make during the day, into a real tool for businesses & individuals to utilize. Read More

One of the big advantages of being an entrepreneur and starting your company from scratch is that you get to set the culture, which is much easier than changing the culture of an existing business. The challenge is how to do it, and how to do it right. Why not learn what you can from companies like Read More

Logos are an important part of an overall marketing strategy designed to make your company memorable. It’s the first step towards brand recognition. Read More

Think you know all there is to know about social media? Before you answer, you might want to check out these four social media myths dubbed “unicorns-and-rainbows” by online marketing pro Dan Zarrella. If you’re superstitious about magical marketing quick-fixes, keep reading. Read More