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It’s easy to justify cutting marketing costs all together in a down economy. Why? Because you’re looking at it from the wrong perspective. Marketing isn’t a cost – it’s an investment. Read More

The days when you locked and loaded your career in school, and then blasted away down that same narrow path the rest of your life, are gone, never to return. Career survival today requires thinking and acting like an entrepreneur starting a business, staying nimble and resilient, willing to pivot, Read More

Craig Elias, the author of Shift, goes over numerous sales and marketing points in this segment from an hour long interview. In this segment, Craig talks about Sales Lead Process. Read More

This is where the rubber hits the road. You’ve started a blog. You’ve got this marketing things down pat. You’ve got accounts on sixteen social media sites. Read More

It is time to dispel those misconceptions and embrace email marketing as the perfect strategy for any type of biz, of any size and at any stage. Read More

It’s important for us to have incoming links from around the internet pointing back to our blogs and websites. Watch this video to learn about 3 free ways you can find who is linking to your website. Read More

The worlds is focusing on China and India due to its huge populations. But they forget a very prosperous group of people. Read More

If you are an entrepreneur and want to succeed with your business, it is important to be aware of the shift in consumer expectations. Otherwise, you might find yourself struggling to get your business off the ground. Read More

Chances are you've heard at least one of these lies. You may have even, unknowingly, been impressed by them! Here's why these lies are so dangerous to your SEO content writing efforts. Read More

Is there a difference between being a marketer and marketing online? If you think of them as being the same, which keyword would be best for SEO? Read More