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Sometimes when a client is about to get started with an SEO campaign, they wonder if they need to also redesign their website. It’s not necessary to redesign a website when implementing an SEO campaign, but in some cases it can’t hurt. SEO works to build visibility in the search engines and online Read More

What if your business does not have a full-scale or in-house HR department? The task of making the new employee feel welcome in your business often falls on you, the business owner, or another manager. Here are a few tips for making your newly recruited employees feel right at home. Read More

As a female entrepreneur you probably wear many different hats – running your business while balancing your responsibilities in your personal life. The good news is that there is a way to get help. The answer that many women-owned businesses are turning to is to hire an intern. Interns are smart, Read More

With the increasingly wide number of marketing tactics available it seems that the strategy part of marketing is sometimes forgotten, half developed and left to rot. Here are a few reasons why your marketing strategy may be a little smelly. Read More

Lonely entrepreneur? Try coworking for a little social stimulation as a home business owner. You can still work from home most of the time, but also have the chance to get out and meet other entrepreneurs. Read More

When it comes to your SEO content writing, being fluffy is the worst thing you can be. The fluffier you are, the fewer profits you're going to see! Read More

If you’re doing PR, there are some excellent tools available to you to help you gain control of your PR efforts and better capture the hearts and minds of your target audiences. Let’s talk about the top 10 tools used by PR people (including myself) today to get the job done.
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The dictionary definition of a mentor is “an experienced and trusted advisor,” or “leader, tutor or coach.” The definition of a critic sounds similar, “a person who offers reasoned judgment or analysis.” The big difference, of course, is that a mentor looks ahead to help you, while a critic looks b Read More

Recently I interviewed Adriaan Bartels at The Cliff House Hotel for Bloggertone. Neither of us realised how it would go out so quickly on Twitter. Read More

If so, you personify the findings of Edelman's 2012 Trust Barometer. What can governments and businesses do to become trustworthy again? Read More