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Meta tags are one of the things search engines look at when trying to figure out what to rank a web page for. While there are dozens of types of meta tags, 2 are important for your rankings and getting visitors to your website. In this blog post, I review what meta tags are and how they work. Read More

What sparks paradigm-shifting innovation in any business? It’s a special mix of entrepreneur and company, regular in every respect except for having the courage and foresight to make an idea happen that was supposed to be impossible. As an entrepreneur in a startup, how do you know if you have this Read More

What constitutes a success? Everyone has their own idea of success. Many ascribe success to happiness. Happiness is borne out of a whole host of factors: family, money, career, health and other. What does success look like to you? Read More

Want to score major media mentions for your creative business? That’s exactly what Peter Shankman hoped he could help small businesses do when he started Help a Reporter Out, or HARO. Read More

One of the main challenges of blogging is to reduce the bounce rate and keep our visitors to stay longer in our blog. What could be the best way than inter-linking your older content in your upcoming post so visitors can click on related articles and increase your pageviews. Read More

I don’t know and will leave the analysis up to those with expertise. However the competition between Google and Facebook is pretty fierce. It reminds me of the song by Irving Berlin Anything You Can Do I Can Do Better. Here are a few marketing lessons we can learn from their situation. Read More

Yesterday I had the most interesting conversation with one of my customers that I coach. She told me that she formerly had the notion that selling was about learning the absolute perfect words, a kind of script, to go through a sales presentation and that this inevitably would lead to a sale. So if Read More

If you had $1MM to invest in any startup, who would you invest in and why? The YEC gives their top 20 suggestions. Read More

The point is that having an effectively crafted email signature can help you promote your business, expand your network circle and increase your sales. So if you haven’t spent some time thinking about your email signature now is the time to do so – this is free advertising space that reaches far a Read More

When it comes to cutting your home office expenses, you should consider what your present expenses are, before evaluating the options available. I will reveal Read More