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I recently reached out to Danny DeMichele to see if he would be willing to answer a few questions. Here's our question-and-answer session covering issues from online reputation management to entrepreneurial transparency. Read More

Most business owners and entrepreneurs think of their ownership of and employment at their businesses as the same. But they are really separate things. Learn why it's important to separate them in this article. Read More

Don’t coast out the last 3 weeks of the year. Instead, use it to do something to make a positive impact on this year’s sales results and next year’s. Read More

The Holidays have always been associated with giving. In keeping with the focus of this blog (Best Business Practices), I can assure you that giving is definitely a best business practice. Read more about the business benefits of giving. Read More

What makes you pull a book off the shelf and look inside? Whether we like it or not, a book is judged by its cover.Can you get by with an attractive cover and let the content stand on its own? Does your long-form content deserve special consideration on the design front? Read More

There's no such thing as a free lunch! However, there is a way you can brand, position and promote yourself and your business for FREE. Read full article for details. Read More

Social media monitoring is an essential component of many PR plans. We recently spoke to PR pro Alex Greenwood about the importance of social media monitoring for public relations and the importance of using monitoring to avoid PR disasters. Read More

Expert advice is a huge industry. Today, there is an endless supply of experts that promise to solve your problems in the most modern, elegant way possible. Many experts have their clients best interests at heart and work to solve their problems as they appear. Unfortunately, there are experts out Read More

Learn to write Social Media Policy documents for Facebook, Twitter and LinkedIn. 7 Ways to Make Facebook Social Media Policies Useful. If the guidelines are not in place, you can hardly blame the employees if issues arise or there are customer complaints. Here are seven more ways to ensure your Fac Read More

Strictly speaking, smart pricing is a situation where two publishers get different income even when an identical advertisement gets clicked on identical pages. Read More