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When marketing your brand as the small business owner you have situations where you get different people to do their part of an overall project such as with a website. To make sure the project ends in success you need to be the project leader bringing the designer and copywriter together. Tips how Read More

Today, I was coaching a good friend on some sales calls. We were role playing the call, he was struggling with telling the customer who he was and what his company did (they developed and sold software products). He had the same problem I see many sales people have. We have been so indoctrinated Read More

How GritFX T-Shirts combined passions into an Online T-Shirt Store, a great online business story, from t-shirt design to a whole successful online e-store, this is how we should think of internet business. Read More

If you’ve ever created anything new or different, you’ll know what I mean here. There is much to be said for the concept of serial publication. Something that is never quite done, that happens in installments, revisions, editions, updates. Examples of this include books that require regular updatin Read More

The optimal time to start consulting with the SEO on a new website is at the very beginning. And, I mean the VERY beginning! Here is some insight as to why this is so important. Enjoy... Read More

Wouldn't it be nice if your marketing budget was being spent on producing an asset for your company? n'What are the essential elements of asset based marketing? What benefit is there in adopting an asset based marketing strategy? Read this post to find out. Read More

If you are confused about pay per click (PPC) keywords, and how different similar keywords can be, check out this article. It shows a real-world example of how two very similar keywords an have very different results for online marketers.

Consumer search behavior for the keywords "Law Firms" and Read More

Many writers have outlined the critical success factors for product companies, like sell every unit at a profit, patent the design, and continuous product improvement. But recently I was asked about success factors for services startups, and I quickly realized that there is very little published to Read More

Here’s a video tutorial on how to unfollow those whom don’t follow you on Twitter. Get rid of the deadweight in this 6th post of the 10 Days of Twitter. Read More

Is Google building a Facebook-like social network? Speculation about the search engine’s social side were recently renewed last week after the company came out with a vague, yet intriguing announcement concerning “social media layers.” Read More