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Why taking shortcuts and doing what is cheap and easy may not be the right thing for your business. This article was written based on some questions that I recently received by my blog readers Read More

As a writer, I know original content is the most powerful way to gain influence and establish your authority. I’ve always felt that providing consultation and practical advice is the best way to attract prospects and keep my clients happy. Lately, I’ve been feeling like something is missing in that Read More

When I finished school I worked in a factory for a few weeks before going to university. I made a game of each shift to overcome the boredom and heat and thinking about the experience here are a few marketing lessons I learnt. Read More

How prepared are you? Whatever it is we do in our lives we have to be prepared. You would think this is a very basic statement and that well, sure we all know that, don't we? Read More

In my previous blog post, I have tackled the subject on whether globalization is to blame for unemployment. This is precisely because outsourcing is the new trend and most employees feel that their job security is being threatened. Read More

Hiring freelancers is often a better option for small businesses. Having decided that hiring freelancers is the way to go, where to post your freelance jobs? Read More

Lots of people make the decision to buy a franchise business for lots of different reasons. Making the decision to become a franchise owner, (or any type of business owner) is a major one. It involves risk, of course, but it involves so many other things. Read More

Today, it’s not enough to have great products and services, competitive pricing and slick marketing materials. If you want to win more customers and keep the ones you have, you have to “woo” them. So, what can a small business owner do on a limited budget to “woo” prospective customers? Read the fu Read More

You have everything you need to be an amazing success. But can you do it? It doesn't take a program, training or any money. 11 simple steps can make a difference to your business, your children and to you. All you need to do is "Be Smart!" Read More

Marketers get together to discuss current hot marketing topics: Your office as a networking tool, Online Content Organization, Social Media Contests and Consumer Loyalty, The Coupon and Discount Craze Read More