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Your best, most interesting, and most profitable dream clients are already taken. Work on these dream clients anyway, and avoid prospects that easier to penetrate but where no value can be created and none captured Read More

For people who haven’t experienced a reality check yet, working online as a freelancer or entrepreneur or blogger isn’t the cakewalk some would have you believe Read More

Many website owners don't have a good understanding of exactly what their SEO does, how he does it or how he charges for it. This should help answer many o Read More

The trend toward integrating social media with e-Commerce is here. Both of these powerful tools will remain critical in shaping online business, probably for the foreseeable future. How are you integrating social media and e-Commerce? Read More

I'm sure you've heard this complaint before from many colleagues in small to medium sized business. But in all fairness, according to this post and the podcast accompanying it, the trouble with this common criticism is that it doesn't take into account the real use of social media or how it can best be used, Read More

Are you one ofthose small business owners who just can't see the value in Twitter? Does the idea of conversing with potential business partners, clients and customers by sharing informative content and retweeting the comments of others seem like a waste of valuable time? Hey, if you really want to understand the Twitterverse and how it can transform your business, read on. Read More

Buyers are not fooled. They find these lame attempts at rapport-building gratuitous and insincere. Over time, they become numb to rapport-building efforts. If you want people to buy you, forget about rapport. Remove the word from your vocabulary. Instead, focus on.. Read More

Would you meet a potential client with stains all over your clothes? No? Why, then, do so many people do so, in a metaphorical sense, when they are promoting themselves with words Read More

In these days of crazy-busy prospects, you have to get your marketing messages across fast. Here are four quick tips to help you do that right Read More

About a month ago I received an email from Erik Wesner asking me to review his new book “Success Made Simple: An Inside Look at Why Amish Businesse Read More