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How does your pricing impact your break-even? What does it really cost to run your business? How have you prepared for the greed that enters into a successful business? These and other topics are covered in this interesting article about a lemonade stand created by the author's children Read More

Do you listen to podcasts or webinars and after they have finished you get motivated with the possibilities of the marketing ideas for your business? If you have, the question is have you taken action with the information from these events? Read More

As you introduce new products or services, launch new marketing campaigns, or announce company news, think of PPC advertising and metrics as your testing and proving grounds. There’s no better way to get measurable, actionable, real-time customer feedback and data.
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Almost everyone with a real business needs a website. But, a blog is optional. For many small businesses, a blog can generate extraordinary results, if you don’t try to turn it into a website. Find out the differences between websites and blogs and how you can get the most out of each Read More

Sometimes momentum comes from making the smallest tweaks and changes. It’s not always about “going big.” Why not keep it simple for a change. Stop throwing everything at the wall hoping something will stick. Pick 1 or 2 things and make them work. Concentrate and focus on doing them right, doing them well and doing them consistently. Any one of the following tips could be a great source of rejuvenation, organization or inspiration Read More

If we are truly looking to engage with customers and prospects….is it better to jump up and down in our showrooms, exclaiming our virtues…or rather walk up and down Main Street, shaking hands and offering our assistance to our neighbors Read More

Designer Tiffany Lerman was inspired by her two sons to start a bubbling new business, creating bath products for kids. Tiffany started Tiny Tillia from her home and has successfully grown and expanded her business. See her business success story Read More

Regardless of whether you sell a product or service, run a solo business or have employees it is essential you have a customer service program in place as part of your marketing program. The best customer service programs are simple to understand and implement and are focussed on adding value to your customers. So here are a few tips to consider when implementing a customer service program: Read More

Here's a look at the basics in using a custom Twitter background to engage your Twitter followers and brand your business. Read More

How to create your Twitter profile to facilitate engagement with your Twitter audience and build a strong brand online. Read More