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"Our surveys show..." "Experts recommend..." "My clients report..."

Marketing and advertising claims are a dime a dozen. But who knows what they actually mean Read More

When marketing your products and services, competitors are a fact of life and you should not be taken by surprise. The problem usually occurs when you haven’t considered that new competitors will enter and try to entice your customers away from your business. After they have launched it can be too late to take real action with your marketing that will make a difference. Here are 4 tips Read More

What journalists want is an angle, a hook that makes a business stand out. Before you begin approaching media outlets, have a brainstorm with yourself.. Read More

"Since getting into the business, I’ve learned to drop my grammar pride. It’s all fine and dandy for writing research papers, but when you’re writing marketing materials, the rules don’t always apply. Sure, you don’t want punctuation mistakes or misspellings, but there are some academic no-no’s that work great when writing sales materials. Here’s a few of them. Read More

“I’m starting an online business – where do I start?”. It’s broad question, but is one that comes up repeatedly on small business forums and discussion boards.

Here are some tips and best practices that can guide you through these steps – with all your check boxes ticked. Read More

A client of ours who provides engineering and integration services recently established an alliance with a hardware/component distributor. It’s a great match, dramatically extending the value each company can provide to its customers. The challenge to our client is educating their new partner’s 1,500 sales reps Read More

Yesterday during a Senate confirmation hearing, a U.S. Senator (businessman) was caught sleeping and doodling by cameras.

This chapter in American Politics has implications and repercussions on all of our BUSINESSES Read More

Bit.ly is a great little tool for shortening long webiste addresses. The major benefit from using Bit.ly is the analytics package which shows you where your traffic is coming from as it relates to companies and also from what website sources Read More

Great article giving information to website publishers on the audience measurement statistics they should be promoting to advertising buyer, from leading 'beyond the mainstream media' expert Denise Shrivell. Written for an Australian audience though applicable broader afield Read More

Hi, folks. Please join me in welcoming the newest members of the BizSugar team. Also be sure to check out our new BizSugar blogroll. You may find links to some of your small business sites there Read More