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I meet many entrepreneurs with a real passion for their new idea, but unfortunately they don’t all realize that passion is necessary but not sufficient fuel to turn their idea into a successful business. The result is that far too few really great innovations ever get implemented -- or last more th Read More

Back in 2011, when I first starting teaching my daughter and her friends how to cook from my home kitchen, I never imagined the potential for turning my itty bitty passion into something life changing for myself, or for others.
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If you find selling hard, let me offer a suggestion which could make it easier: Stop talking.Start listening. Yes, stop telling people what you do. Don't tell them your title. Or what your service offers. Or how many different colors, sizes, bells, and whistles your product comes with. And definite Read More

Would you make a down payment on a brand new car without going for a test drive? Of course you wouldn’t.

So why should your customers be expected to sign up for your product or service without taking it for a test run?

Of course, making a free trial available is only half the battle. The next Read More

Processes aren’t sexy - they’re not attractive - matter of fact, they'd be the last kid picked for the high-school football team.

But you know what? We all need processes - because without them - you can have all the outsourcers in the world, but if you’re having to micro-manage then that's no s Read More

The Ιnternet is full of different ways for small businesses to grow. Whether through helping a startup establish a name for itself or by connecting them with buyers ready to purchase, technology has changed the way we do business.

In recent history, guest blogging has proven itself to be one of Read More

Your human resource department is filled with news stories and potential headlines. Here are a few ways you can use your employees to get more publicity for your business. Read More

Do you wish you had a better way to answer the question: : "So what does your business do?" Most people tend to introduce themselves based on what they do. The problem is that it doesn’t tell the listener what makes you stand out. So don’t start with your title. Answer this question instead: Read More

If social media is not delivering the return on investment (ROI) you expect, the problem isn’t the social networks. Just as a blog won’t make money if it isn’t monetized, you can’t expect social media to generate income for you unless you are using it to drive leads and sales. Read More

Surviving as an entrepreneur requires unbridled passion, enthusiasm and a certain naiveté in the face of many unknowns. Young people are more accustomed to facing a new world each day, so they don’t worry about it, and usually actually relish the new adventure. Once the rest of us reach a certain a Read More