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It’s easy to plan a squeaky clean social media strategy for your business when it’s on paper. But executing all of the day-to-day tasks involved in that strategy can be a different story — and a giant, tangled mess — without implementing processes to manage it.
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Everywhere you look, it seems everybody’s into social media nowadays. From solopreneurs to small businesses and Fortune 500 companies, everybody wants to maximize the powers of social media.
The growing popularity of social media only means greater opportunities for freelancers. On one hand, we ca Read More

It really shouldn’t be too much of a surprise. Ultimately, social media is about boosting sales. No, it isn’t just a fad that’s there because everyone says you should be involved in social media. Yes, it builds brand, but guess what? The ultimate goal of branding is also…you guessed it, sales. So, Read More

Every New Year, we make plans and set goals for what we'd like to accomplish. Our enthusiasm to accomplish those plans and goals, generally lasts about as long as it does for us to create the list. Why not keep things simple for a change and focus on doing one thing better than we did last year? D Read More

Platforms such as Facebook, LinkedIn, Twitter and a variety of proprietary platforms are becoming core to successful recruiting, learning, relationship building, and marketing.

However, most organizations are operating without an overarching strategy that defines how to get a solid and visible r Read More

A business pro said, “When business is great, it can be profitable advertising; if business is awful, you need to advertise.” Startup entrepreneurs and beginning business owners need to take advertising certainly and so they should think of a good plan at the onset of the business. Sadly, advertisi Read More

Alot of businesses miss the value of “listening” when it comes to their social media strategies. Many see their Facebook as a medium in which they can use to broadcast their promotional messages, whenever they feel like it. Although this is a long term benefit of a well received social media strate Read More

Marketing your business is very important and marketing in a cost effective way is a challenge to the marketing manager(s). Either it's a large or small business, cost effective marketing strategy is the main basis for higher return-on-investment. Read More

A few days ago I wrote a post about the importance of testing to make better strategic decisions online. Testing is important BUT is it the gaps in data where experience and insight = competitive advantage? I think so. Read More

It is so easy to think you are right all the time, but none of us are perfect. Here are a few tips on how to save your ego based on a personal experience. Read More