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How would you describe culture in one word? Here are some great definitions of culture taken from Cross-Cultural Twitter Interviews of cross-cultural and international people on Twitter Read More

Countless studies show that satisfied customers will defect in a heartbeat if they think they can get a better deal somewhere else. In today’s marketplace, you have to create completely satisfied customers whose loyalty can’t be swayed by the competition. Joe Calloway, a partner at Engage Consulting Group, offers these tips for better customer service... Read More

There is only one way to create sustainable competitive advantage and smart growth: Customer Loyalty. Before you go out and spend a single dime on any more marketing or advertising or sales, ask yourself this simple question, Are my customers/clients loyal? And if not, then why? Believe it or not, a loyal customer is one very important asset you need to survive. Read More

Is there anyone better than entrepreneurs at taking lemons and transforming them into lemonade? I think it's one our best qualities. Read More

There are number of crucial elements in email marketing today that you may wish to consider if you were to start an online marketing business. Find out the important elements for a successful email marketing campaign for you business. Read More

MIssed this when it came out a week or so ago, but it’s worth posting about after the fact a bit. The Small Business Success Index reports that social media adoption among small businesses has doubled from 12% to 24% in the past year.


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Call my goofy, but American Idol is one of my favorite shows of all time. I’ve always been drawn to people with talent, big dreams, and high aspirations. I enjoy the Olympics for many of the same reasons. It’s inspiring to watch people on their quest to be the best in the world!

In both cases, there is a common theme that stands out above all else… Read More

Social media marketing has attracted a lot of public attention in the past two years, largely made up of success stories from major brands, niche companies, and successful internet celebrities who have used it to their advantage. Read More

This article contains tips on how to effectively establish your brand online. Social Media has been the most effective way to brand yourself online. Read More

It has been 6 years since Facebook was launched; February 4, 2004. And during that time, they have enjoyed tremendous growth since the beginning. Currently, in their sixth year, Facebook announced that they have now more than 400 million people in their user base as part of their birthday celebration. Read More