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First (and last) impressions matter

Research shows that customers remember the first and last moments of their interactions with you more vividly than the rest of it. Make sure the first and last elements of your customer interactions are a well-engineered, well documented process that all your team follow - because they are going to stick in the customer's memory Read More

As a youngster I used to hang out at the local arcades and play street fighter. It actually took quite a while before I attempted the first play, and only then because it happened to be quiet. The reason was that a few male friends had mentioned gaming strategie Read More

Your presentation materials need to be polished and they need address your client’s needs. But your presentation should focus on the client’s specific needs and how your solution solves their problems and improves their outcomes. It needs to tell their story, not yours Read More

How to Get Blog Post Inspiration: 5 Styles: Keeping your blog interesting and fresh isn’t just a case of posting regularly, you also need to mix things up and use different styles of posts. Here are five different styles you can try out to make your blog more interesting Read More

Even if you aren’t a natural born writer, you can blog. Just write like you’re speaking to your friend.or to yourself! Remember though, get to the point quickly. Keep in mind the journalist’s rule of 5 W’s in the first paragraph: who, what, why, when and where Read More

Being a Mom and running a business is like having two full-time jobs. We asked the experts - busy MEOs (like you) - for their advise on how to juggle work, family and self. Read More

Leaving comments on blog posts can be a great way to promote yourself and your product. There are rules though and here are 10 tips you should consider Read More