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If you are planning on using affiliate marketing and are wondering if it really works then the answer is, yes it does work. However, it takes time and effort to set up. But the obvious question is “Why” should you use affiliate marketing? Read More

Can a car with half a tank of gas take you to your destination? The answer is "Yes". So what's stopping you from starting the good work that you want to achieve? Writing that book or setting up your online training program? Half a tank is enough ... Read More

The other day, a reader of this blog emailed me because they wanted to know how to display testimonials from Twitter users on their site. Great question! More and more companies use this technique because it adds a layer of interactivity to pages. And since the 140-character limit makes it easy for Read More

Customers can be a real puzzle for some marketers. They can either be a source of profitable sales leads, or they simply leave you hanging in the course of your lead generation campaign. A lot of marketers define their market simply by their demographic profiles alone. But to truly understand your Read More

By the book, sales and marketing may be two different concepts, but one thing is for sure: they don’t exist independently from each other. Salespeople would have to start from scratch if their product was not marketed effectively to the target audience. In the same way, marketing would be pointless Read More

Sometimes you have to look past your own test paper and see what everybody else is writing, not to copy exactly what you see but just to know what’s going on out there. In a fiercely cutthroat world like B2B Marketing, competition will either make you or break you. Yes, everyone competes, but c Read More

It’s a tough market to raise your prices. Customers are extremely cost conscious and market savvy. Why should they pay more? Instead you need to reframe the problem into a yield optimization problem. Read More

Last week we published a very useful article for helping brands kickstart their Facebook Marketing. We loved your response and we're going to keep the useful articles going.

"Setting up your Facebook Page" sounds mundane. I'm not denying that. But it's more important than you probably think it i Read More

If you’re serious about blogging, you’ll need to have a serious arsenal of plugins. These plugins will allow you to do all the things you need to do to create a truly spectacular browsing experience on your site. Read More

Content marketing requires a solid plan and approach to be worthwhile for your business. This guide will take you through 10 of these mistakes and make it easier to get content to grow your business. Read More