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This post explains how to shift your marketing direction during and after the Coronavirus. 5 marketing philosophies are examined. Positioning in marketing guide Read More

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. Read More

Most aspiring entrepreneurs look to their alma mater, or any university, as a source of classes that can help them, but neglect to think outside the box or take advantage of all the other resources to be found there. The lesson of finding help, connections, and even funding where other people may n Read More

As an investor, innovation is a term I certainly like to hear these days, but many of you entrepreneurs try to take it to the next level, by claiming to have a “disruptive innovation.” What you probably don’t realize is that the term disruptive brings its own set of baggage, implying to investors e Read More

Did you know? In 2015, only 22% of businesses used marketing automation tools.

In 2020 that number has more than doubled, with 51% of businesses using some form of marketing automation. And that percentage goes even higher when it comes to solo marketers (ahem, solopreneurs and small businesses Read More

Are you into blogging? Do you want to turn blogging into a profitable business? This article highlights some of the best ways to run blogging as a business Read More

Starting your own business is a thrill ride. Creating something from scratch, working in a field you’re passionate about and considering the financial potential of your enterprise can leave you feeling exhilarated.
Unfortunately, those feelings of elation may not be consistent throughout your tenu Read More

Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription mode Read More

First-mover advantage has spelled success for many enterprises. Here is why the first-mover advantage is still seen in 2020, and why it pays to be first. Read More

By engaging with your audiences on Social right now, you’ll connect and engage with your audience, speak their language, appeal to their emotions, and foster a clear and authentic brand story to show how your brand aligns with their values. Read More