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What makes one pair of sneakers more extraordinary than the next? How do you choose between one toilet paper brand and the one next to it? Read More

Customer advocacy, customer experience, voice of customer, customer success. It’s hard to have a conversation about one of these topics without another one being brought up. These specific terms are the driving factors of what customer-centric businesses claim is behind their go-to-market strategy. Read More

Small business owners with limited resources can create successful high impact promotional campaigns using these tips. Read More

What do the Volkswagen Phaeton, Microsoft’s Zune media player, and Coors Rocky Mountain Sparkling Water have in common (aside from the fact that most people have never even heard of these products)? They were all good products that made one fatal error: poor marketing.

That’s right. In Read More

In the process of looking for ways to increase sales, you have probably realized the root question in any marketing campaign is “How do I get information about my business in front of people?” Before you even decide on the content of your marketing message, you have to know that people will see it Read More

In this eye-opening post, The Franchise King® shares the top 5 things franchise consultants do to reel you in. See why they want to work with you for free. And find out if really is "free." Read More

This year at Dreamforce, I had the honor of moderating and participating in a small business executive breakfast panel with Michael Bush, CEO of Great Place to Work and Laszlo Bock, CEO and co-founder of Humu. We discussed best practices for building a strong company culture that will grow with Read More

34 years ago next month, Coca-Cola company would unleash New Coke into the marketplace. Do you remember that? It would prove to be one of the biggest branding blunders of all time. Read More

Fundraising is brutal. Actually, according to Paul Graham of Y-Combinator fame, “Raising money is the second hardest part of starting a startup. The hardest part is making something people want.” More startups may fail for that reason, but a close second is the difficulty of raising money.
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The BEST underrated social media platforms that can drive traffic to your site and improve your website's rankings all while building your brand.

There are several underrated social media platforms out there which have the potential to turn the tables for you in no time.

SMM is a cost-effecti Read More