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Research unveiled [13 March, 2015] has shown that native advertising works for most UK internet users under the age of 34: almost six out of ten (57%) will visit online content that appeals to them even if that content has been obviously paid for or sponsored. This figure rises to 63% among those a Read More

Bringing you the latest on small business news and more—this week we’re covering the rise of native advertising, apps for farmers, and a decline in lending to small businesses.
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As the infographic from Crazy Egg shows, content promotion is as important (if not more) than content creation. Read More

I ran a small thought exercise at HubSpot this week. The question is: Which companies/brands can you think of that own a single word in the mind of the market? Read More

Just a few weeks ago, one of the most successful companies of all time suddenly rebranded itself. Google is now a subsidiary of a new company called Alphabet. Read More

In his TED Talk, Why Good Leaders Make You Feel Safe, Simon Sinek presents the “Circle of Safety.” It’s the idea that by working together, we create a safe environment in which we can get things done. In the Paleolithic era this meant sleeping in shifts so that someone could watch for danger while Read More

It may be easy to blame the employees themselves, but before jumping to this conclusion, have you—the manager—figured out what you could do to fix it? Read More

Running a business can be stressful enough. Throw on top of that our families, children, jobs, health, that extra 10 pounds that snuck up on you, bills and other stressors, it’s easy to be hard on ourselves and so busy spinning our wheels we lose track of what’s really important.
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Julia Kurnia is the CEO and founder of Zidisha, shares how, without a background in technology but with guidance from Y Combinator, she was able to pursue her passion and create a platform/marketplace connecting borrowers with lenders half a world away, at a fraction of the cost offered by larger, Read More

Love them or loathe them, links still count for your site’s ranking. In the Post-Penguin era, how can you get links without actively building them? Read More