Mssux voted on the following stories on BizSugar

Company security, not size, important to cybercriminals

Avatar Posted by suzyQ under Technology
From http://www.bizreport.com 5906 days ago
Made Hot by: on August 6, 2008 3:48 pm
Cybercriminals aren't so much worried about the size of their targets as they are the security they are forced to navigate. To that end they are increasingly targeting SMBs due to a lack of security measures implemented by that sector. Read More

Find an Undervalued Asset. Fix It Up. Flip It. (Now It's Web Sites, Not Houses)

Avatar Posted by suzyQ under Strategy
From http://www.nytimes.com 5906 days ago
Made Hot by: on August 5, 2008 2:38 pm
Dave Hermansen did not own a bird or a cage when he bought bird-cage.com, an online store, for $1,800 three years ago. He simply saw a Web site that was “very, very poorly done,” and begged the owners to sell it to him. He then redesigned the site, added advertising and drove up traffic. Last December, he sold it for $173,000. Mr. Hermansen is Read More
How does an orchestra and choir instructor transform from a leader in music to a leader in business? Find out from my interview with Hugh Ballou. Hugh has had a very unique career that includes an orchestra instructor, author, director of ministries and leadership expert. Today, Hugh talks about his new book, Transforming Power. Read More
Lately it seems unsubscribing from lots of email lists has been all the rage. It makes sense, too. Read More
Here are 21 free and online web based applications which are very helpful for you to process your daily work. If you are designer, developer, office worker, manager, supervisor, student, home user, etc but we make sure to add something interesting for everyone. Most of them are not very well known but they are really amazing in respect to their fe Read More

Asking prices for small businesses on the decline

Avatar Posted by ArmadaIG under Strategy
From http://www.dallasnews.com 5911 days ago
Made Hot by: on August 1, 2008 7:19 pm
To all the usual reasons that small businesses are put up for sale, add economic woes this year. But even as for-sale listings rise around the country, so is buyer interest. The problem for owners is that prices appear to be softening. Brokers say buyers are often retirees looking for a second act, or laid-off executives looking for a busi Read More

Using decoy marketing offers to increase perceived value

Avatar Posted by morecowbell under Marketing
From http://www.seobook.com 5911 days ago
Made Hot by: McLaughlin on July 31, 2008 10:32 pm
Examples from an interview with Dan Ariely, author of Predictibly Irrational, on how companies can increase perceived value and get their customers to spend more by creating a decoy offer. The decoy marketing offer introduces false choices to make another choice look more appealing. We have a hard time valuing offers, but are relatively good a Read More

Beware the Hype for Software as a Service

Avatar Posted by mssux under Technology
From http://www.businessweek.com 5917 days ago
Made Hot by: on July 26, 2008 4:48 pm
It's known as Software as a Service (SaaS), or the idea that you can get your software delivered conveniently, and at a low price, via the Web. Unlike buying software the old-fashioned way, by paying a big licensing fee up front, you pay for SaaS—also referred to as on-demand software—in pieces, spread out over time. But as with most IT innov Read More

Google Keyword Tool Now Offers Search Volume

Avatar Posted by JohnH under Online Marketing
From http://www.ducttapemarketing.com 5917 days ago
Made Hot by: on July 25, 2008 7:20 pm
Google recently enhanced their keyword suggestion tool and added search volume and some measure of competitiveness. The reason the PPC engines offer tools like this is to help people get better at bidding on search terms and offer suggestions for more terms to bid on. Serious PPC folks use this tool to help determine bid amounts and bid on thousan Read More
Ever dream of leaving your middle-management job and striking out on your own? For a lot of people, the glamour of the start-up is tempered by the very real danger of losing your safety net — especially at a time when most folks are hoping the economic slowdown doesn't claim the job they already have. Read More
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Share your small business tips with the community!