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Marketing to business owners has gotten tricky with credit markets tight and gas and food prices rising. Marketing adviser Warrillow & Co. recently surveyed 2,036 small businesses with fewer than 100 employees on their expectations and needs during a troubled economy. Nearly 60% say they expect the real volume of goods and/or services sold in Read More

Though 46% of US adults say they neither think nor act Green, the 2% who fall into the Green Advocates segment are among the most tech-savvy consumers, according to Mediamark Research & Intelligence's Survey of the American Consumer. The six consumer segments produced by MRI highlight differing attitudes toward the environment and actions take Read More

Many projects and products make promises that rely on faith and finger crossing, and when they fail they destroy customer trust. But making different promises, the way Apple and Google do, can wow your customers and increase their trust, loyalty, and satisfaction. Read More

Ken Mitan is in jail. Thank goodness. He has stripped and destroyed many businesses, and likely destroyed lives in the process. The short of it is this: Mitan approaches a company that is for sale (usually valued at a few million) with a slick story. For a few years he used his own name, and then aliases. He would offer close to full price Read More

In this day and age, where education means everything, I'm finding this generation is lacking in the basic skills and drive to succeed. They're out there floating, checking things out, and when the right fit presents itself, they make their move. It's amazing to me that they operate this way - "Maybe I'll try marketing. Maybe I'll try Read More

Hey, wanna build your list? Don't ask your readers to "Subscribe". Read More

Looking for a community that's discussing the latest social marketing trends, tools, and techniques? Check out this thread at Social Marketing Central. Read More

When a small business graduates from being home-based to having premises of its own, it's quite an accomplishment. But in this economy, some small company owners are deciding it makes more sense to move back home again. Although a home-based business has become much more widely accepted, moving back when you're in financial distress might car Read More

Today's marketplace is a radically new world for sales professionals. Making sales requires a different vision and marketing mindset. New Media has created a whole new paradigm in the world of marketing and social media. If you can embrace it - there's hope for you and your business. Read More

When initiating change, lots of attention is given to "the masses." It's assumed that the "best and the brightest" will embrace and lead large scale change. The research here shows that such conventional wisdom is neither conventional nor wise. Read More