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Last week, Tipp-Ex (a BIC product) launched once again their interactive campaign with the funny bear. Last year we followed the results for the first week of the campaign and also commented on some opportunities missed by the brand. Let's have a look at brand mentions generated for this second sea Read More

Here are few examples for how you can use social media to put a new spin on your more traditional old-school marketing. Read More

For the last number of years the Irish Blogging community has got together for a special night to chat, network, discuss, drink and sometimes even argue (in a nice way;)) about what are the best blogs in our fine Emerald Isle. Are you a Blogger living in Ireland? Put October the 13th in your diary. Read More

Twitter lists should be an essential part of your approach to Twitter. As the number of people you follow increases, it gets more and more difficult to manage your feed and to especially keep up with people that really matter to you. Read More

Being a risk taker in business is not the same as being reckless. Nevertheless, the word “risk” has a negative connotation to most of us, implying danger and possible loss. For true entrepreneurs, risk is viewed as a positive, with its implied challenge to overcome the unknown and hitting the big r Read More

Blogs will play a bigger role moving forwards. Over the last few years, we have seen the influence and power of blogs grow and grow. Some have become huge media properties in their own right such as Huffington Post, TechCrunch and Mashable. In every industry, category and topic there are a multitud Read More

Women earn less than men for the same work. But could some of that be our own fault for not negotiating pay? Read More

A big concern many people have when debating leaving a job and becoming self-employed is health insurance. Knowing you have different options to keep your family from financial ruin, should there be a medical emergency, may help you decide to take a risk and go for your dream. Read More

Remember when storing documents on a 215MB thumb drive was the norm? Thankfully, we’ll never have to revisit those dark days again. Here are a few data storage/transfer options best suited for your small business. Read More

By Caron Beesley. Are you wondering whether it’s worth investing time and resources in yet another social network? As more and more social networks come online (Pinterest anyone?) is it really worth the effort to branch out and jump on every social media bandwagon that comes along?

To Read More