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Part three, in the Do or Die Marketing Plan, is about defining your offering: a vital excercise as how on earth can your customers buy from you if they don't understand what it is that you are selling? Read More

All projects deliver learning that can be used to enhance future project profitability. Learning expedites project planning and implementation. But the tools must be in place to capture those learnings and to drive them out across the business Read More

Do you want to know what the right price is for your product or service? If I could write an app for calculating that, I’d be a rich woman, because everybody would want it! Read More

How many of you have heard the expression Blogging is Dead! It was first raised in answer to a question in ReadWriteWeb back in 2007 and has since been revisited in various news publications and blog posts on a yearly basis Read More

An accessible website is the one that anyone can access and can easily use, including those with disabilities. It would be fair to say that while most business want their website to be ‘user friendly’... Read More

Recently, I’ve been lucky to be invited to help and support two wonderfully innovative Irish tourism social media campaigns, run by some great people and that achieved outstanding results. Read More

It's practically impossible for anyone who spends a significant amount of time online not to see those ads promising to make you an instant social media star. “Buy thousands of Twitter followers!” “Get 1000 Facebook friends fast!” Read More

I recently availed of some CityDeals, and went along to four restaurants to find out about the group buying phenomenon for myself. However the experience was one of disappointment! How come these businesses failed to take advantage of this opportunity? Read More

A recent seminar I attended gave a fantastic insight into the changes happening in online commerce, or Multi-Channel Commerce, brought about by new channels. Called Shift Happens and organised by WorldNetTPS. It featured some thought-provoking presentations from people at the coal-face... Read More

One senior manager from Sage in North America made a very valid point about how the size of the firm, culture and even the location can play a huge role in the expected behaviour of employees. He also made the point... Read More