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Do you ever find yourself explaining something to someone and when you’ve finished speaking they look at you as if you’d just rattled off something in fluent Japanese? So, you start over.. Read More

Reach and relationship have become the branding currency of today.
How you communicate your brand to your market will determine your success Read More

The answer might seem "Yes!" There seems to be a finite limit to the subjects we have to work with...

Find out how Elizabethan-Era English poofy dresses and Bob's Big Boy can help!

A serious, whacky and irreverant look at the question: "Are Business-Bloggers Running Out of Things to Blog About?" Read More

It's the EPITOME of businesses, marketing and advertising gurus everywhere. It's the apex of branding...having a company catchphrase become part of the national lexicon, language and culture.

In 1980s America, two companies hit the JACKPOT thanks to two great catchphrases and two little old ladies Read More

Aisling Foley has 23 years marketing experience in the IT industry. Before founding her marketing consulting business in 2007, Aisling worked as Head of Marketing for CR2 in Dublin and Dubai & prior to CR2, she worked as Marketing Manager in Sabre Holdings in Dublin Read More

I promised Susan Oakes a couple of days ago to post this article from a blogger I always enjoy reading, Sonia Simone of Copyblogger, in response to Susan's post "Your Customers Have The Need But Do They Have The Desire?" Check it out on her blog, M4B Marketing, or here at BizSugar posted about four days ago. In the post, in turn a response to another post from Stoney deGeyter of Search Engine Guide, Susan argues that "You need to work out the difference between those customers having a need and those that actually have a desire to take action." Susan is definitely right as far as she goes, but Sonia takes it one step further. Those customers with a "desire to take action" may just be the tip of the iceberg!
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How important is sharing small business news with your network of connections and what are the best ways to go about it? (This applies to BizSugar members, of course, but also to anyone else who uses social media.) Sharing small business news or other information of value is a form of marketing whether you realize it or not. See also the video from Greg Fry of Bloggertone, whose posts appear regularly here on BizSugar.com in this latest edition from our BizSugar blog. Read More

You can never allow a week to go by without producing some meaningful, brag-worthy results. Your time is too short, and your results are critical to your short and long-term success—and your company’s. Do something worth bragging about Read More

LinkedIn has revolutionised how we network for business and job search. It has made networking more accessible to the masses and less daunting by removing “the room full of strangers” scenario. As a result, larger numbers of businesses and jobseekers are embracing the power of networking. I recently trawled my connections and I was shocked to find that many connections.. Read More

Are you sure you understand who you're marketing to? If women are a big part of your target audience, you need to read this... and chances are that women should part of who you target. Find out why Read More