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If we do not built a strong foundation, then the structure on which it stands, will not stand the test of time. It takes time to set up a business, that time varying depending on the type, size, shape and location. So what needs to be in place, for the business to stand the test of time Read More

The number of followers that a user has on twitter appears not to be an indication of how influential they are. Some might find this strange as one would automatically think that the greater the number of followers that the greater the influence and indeed distance that a tweet would travel due to re-tweets etc. So why doesn’t this hold true Read More

You’ve set up your Facebook page, uploaded your pictures and gathered a few followers. Well done. Now comes the hard part. What are you going to say to those followers? How will you keep them coming back for more Read More

If you are a chieftain, what does your tribe look like? Maybe it's really about being part bard as well. You tell the story of the Big Idea and inspire others to make it part of their lifestyle. What if you are a celebrity? Perhaps this is about personality (not necessarily your personality, remember your business is its own entity) and less about.. Read More

Back in 2006, one of the first online marketing campaigns that I worked on was for an up-start healthcare company. This new company was bringing to market a new healthcare product, Fem-V (a test for bacterial vaginitis). The company engaged us to handle the website design and paid search campaigns (who better to be a part of this than a twenty-something year old male). Read More

Is is that awkward dynamic that can arise when you shed your old role of "Senior Technician of (your expertise)" and start the transition into new role of CEO of a small business. But if you can anticipate the mess, perhaps you can clean it before it goes nuclear Read More

Chris Brogan writes about how it is easy to become discouraged. It can be. As business owners we are often told that we are not unique and that we won't succeed Read More

Presentations can be difficult and quite often stressful. In this post I share some practical advice on how to make your presentations memorable Read More

As a youngster I used to hang out at the local arcades and play street fighter. It actually took quite a while before I attempted the first play, and only then because it happened to be quiet. The reason was that a few male friends had mentioned gaming strategie Read More

Wouldn’t be great if your customers’ attitudes and behaviour didn’t change. No surprises. They just stayed the same, happily buying your products or services and of course never be tempted by competitors. For this to occur you need to keep your knowledge up to date and here are the advantages Read More