BizSugar.com › User › pathenry123 › Voted

Monday I wrote a post about a teenager's use of shady sales tactics. I got several comments here and on LinkedIn, and everyone agrees that it's incredibly sad that teenagers and young adults are taught to use sleazy sales methods. I couldn't agree more. There will always be companies that view sales as a zero-sum game, and unfortunately they often hire eager young people to do their dirty work.

But shouldn't the kid take a share of the blame Read More

Friday a teenager rang my doorbell. Usually when kids come to my door they're trying to sell me crap that I don't want, but as I prepared to say "no thanks" he let me know that his motives were not financial. He told me he was in a group for young entrepreneurs, and as part of an effort to practice speaking in public his assignment was to go door-to-door and introduce himself.. Read More

Which is more important in social media, strategy or tactics? That's the question asked this week by TopRank's Online Marketing Blog in great posts here and here. They asked the question to several marketing and web professionals, and the consensus is that strategy must come first.

Why, then, do so many companies try to grow their online presence before they have a clear strategy? Read More

Over the weekend I was contacted by Shawn Hessinger, chief moderator and blogger for BizSugar.com. He had read a post of mine where I mentioned BizSugar.com as one of the social media tools I use re Read More

This weekend I received a message from a marketing research firm offering to provide me with high quality marketing services, including email campaigns and data collection. However, their website co Read More

I typically spend 2-3 hours each week blogging, and maybe another hour replying to comments. I also spend 1-2 hours reading tweets, Facebook updates, blog posts, etc. That's on top of the two hours Read More

Monday I wrote a post asking why customers should choose you instead of your competitors. The discussions here and in LinkedIn got me thinking about how many companies try to be everything to every customer... Read More

Why should someone choose you instead of your competitor?

Are you faster?
Cheaper?... Read More

About 6 weeks ago I posted the following question on Facebook, Twitter, and LinkedIn:

"I'm trying to get set up with Google Voice but can't seem to get an invitation. Anybody have one they can send me?"

I expected the invitations to come pouring in. Instead I got nothing!... Read More

Tuesday seemed to be a slow day for my social media and RSS feeds. Looking for something new to read, I wandered to Google News and searched for "social media." I found 3 very interesting articles that suggest social media has now taken center stage for many marketing campaigns.
Read More