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The days of “if we build it, they will come” are gone. Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primari Read More

How do you know when you have the best blog post among the uncountable articles out there on the internet? Or, better yet, what does the success of a blog mean to you? For most bloggers, success means crafting an engaging post that captivates and draws the reader in. On a broader level, the success Read More

Being visible online is one of the most important things that you can do when it comes to advertising your business. The large majority of people are online these days in one capacity or another, and that’s why it’s an important place to target. In this article, we’re going to be taking a look at s Read More

There are a few different ways to verify potential buyers, and each has its own benefits. So, how can you go about verifying your buyers? Read on. Read More

Starting a venture in today's hospitality industry can be a particularly bumpy road. Here are some tips to achieve success in the industry. Read More

Here are common mistakes that could hinder a successful digital marketing campaign and how to avoid them. Read More

We are in tough economic times. Inflation has ramped up. Everything suddenly costs too much.

How can your product be part of the solution? How can it save customers money? How can it be an inflation-buster?

Does it cost less than the competition? Can it do the work of two products? Can it red Read More

What I said:

"An actor tries to get into the skin, into the mindset of the character. So, too, a good copywriter should get into the mindset of the persona of the target audience—feel their pain, feel their hopes, feel their joy before you ever start writing."

Read what 70+ others said.
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In this article, we will outline some key points every aspiring entrepreneur should remember when starting a business. Read More

Curious about the state of DuckDuckGo? Here are the latest DuckDuckGo statistics you need to know. Including growth, profit, and usage data... Read More