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The argument over who is responsible for B2B lead generation often causes friction. However, often the argument is a response to a more deep seated problem. Read More

Competition is a keen threat that keeps many small business owners on their toes, but it doesn’t have to be that way. If you’ve ever watched TV business makeover shows, you’ll know that any turnaround strategy starts with an assessment of the competition. You simply can’t win a battle if you have n Read More

Do you know what your e-commerce shopping cart abandonment rate is? That’s a critical question if you sell online. Luckily, it’s possible to reduce abandoned carts, provided you know the root causes and you work at fixing them. Here are six ways to reduce abandoned carts and boost completed sales Read More

If you haven't yet heard about Periscope, the new app from Twitter, take a moment now to learn. It's amazing! Read More

Every company or social media department wants to know how to get more followers and engagement on Twitter. Growing these numbers is possible, if you are determined and have a concrete strategy. It’s mostly about the approach and the best messaging that aligns with your overall brand. Read More

Technological change is affecting the retail industry dramatically — and one area it’s transforming is customer expectations. Today, consumers are 29 percent more likely to switch companies than they were five years ago, reports Accenture’s latest Global Consumer Pulse Research. It seems that the a Read More

In Episode 115 of the Content Marketing Podcast, we share how content marketers can grow their thought leadership on LinkedIn. Read More

Every business wants as many people or buyers as possible to know about their business. However when it comes to customer acquisition the more customers you want to reach, the reality is the more time, resources and money it’s going to cost. Defining the customer acquisition strategy and target cus Read More

A trend is emerging among larger (often retail) brands of increasingly sophisticated technology becoming an integral part of the product offer and promotional techniques. This ‘seamless marketing’ movement, often referred to as Growth Hacker Marketing, sees marketing not seen as a separate island o Read More

With an ITIL framework organizations can implement a well thought out end to end IT infrastructure strategies that connect departments, processes and people. Strategic connections between critical teams and departments can help streamline processes, reduce time and respond faster. Read More