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A team full of good people is an admirable goal for any leader. But there’s a common psychological trap on the road to a goal like this that has snared many a well-meaning hiring manager, including Martin, who works at an IT services company. Read More

"The “Where Main Street Meets Technology” study found that 81% of small businesses plan to invest in technology this year and that 48% of those surveyed said that they expected to invest over $5,000 throughout the year." Read More

"We get this question a lot, mainly because there are so many different things labelled as business plans: strategic plans, annual plans, operational plans, feasibility plans, and, of course, what most people think of, business plans for startups seeking investment. " Read More

There is hardly an online user who has not used or at least heard of Google. Many actually perceive Google as the embodiment of the Internet period. We find our next dinner recipe on Google, we look up the best fairs for our summer trip again on Google, we find a carpenter, we order sneakers, we re Read More

The argument over who is responsible for B2B lead generation often causes friction. However, often the argument is a response to a more deep seated problem. Read More

Competition is a keen threat that keeps many small business owners on their toes, but it doesn’t have to be that way. If you’ve ever watched TV business makeover shows, you’ll know that any turnaround strategy starts with an assessment of the competition. You simply can’t win a battle if you have n Read More

Do you know what your e-commerce shopping cart abandonment rate is? That’s a critical question if you sell online. Luckily, it’s possible to reduce abandoned carts, provided you know the root causes and you work at fixing them. Here are six ways to reduce abandoned carts and boost completed sales Read More

If you haven't yet heard about Periscope, the new app from Twitter, take a moment now to learn. It's amazing! Read More

Every company or social media department wants to know how to get more followers and engagement on Twitter. Growing these numbers is possible, if you are determined and have a concrete strategy. It’s mostly about the approach and the best messaging that aligns with your overall brand. Read More

Technological change is affecting the retail industry dramatically — and one area it’s transforming is customer expectations. Today, consumers are 29 percent more likely to switch companies than they were five years ago, reports Accenture’s latest Global Consumer Pulse Research. It seems that the a Read More