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Media platforms have become a valuable marketing tool for businesses large and small. Many experts suggest that maintaining presence on a variety of social media platforms is vital to the overall success of a social media marketing campaign. To get the most out of your social media marketing effo Read More

First, apologies to Geoffrey Moore and his seminal book Crossing The Chasm.

Several of my recent posts have stimulated discussions about the chasm between our Selling Process and our s’ Buying Processes. I’ve gotten a lot of questions about, ‘Shouldn’t we be focusing on their buying process,” “ Read More

Here are some of the common payroll tax pitfalls that small businesses face, as well as suggestions on how to avoid them. Read More

Directories have been given a bad reputation because they’re so easy to spam and they make it easy to publish poor quality content, but that doesn’t mean that all directories should be off limits. Read More

As social media marketers, we always take pride in the creation of good content to better communicate with our audience.
Personally, I am always looking for inspiration to complete many of my daily tasks. The overwhelming amount of content that has to be created to push out to our followers or our Read More

When putting together a website, either by doing it yourself, or paying a developer to do it, it's easy to overlook a few things. There are, after all, lots of layers to a website.

So I thought I'd put together a list of common problems I see on websites that can cause lost sales for the website Read More

If you could make one tiny change to your blog to boost traffic, what would it be? Remember: improving your marketing doesn't have to be a huge endeavor. Read More

Check out the most popular posts from The Startup Starting Line last year. There's something here to help you start a business. Read More

A complete list of best practices for responding to negative comments on social media, what to do and what not to do when you're faced with an angry customers. Read More

Everyone wants to be respected. Some people try to demand respect, but you cannot demand respect. You can only earn it. How can you go about earning more respect? If you want to know, please, read on…. Read More