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There’s a huge difference between what our customers go through to buy and what most sales people do in trying to sell those customers. It’s this difference that causes much of the disconnect between customers and sales people. It’s recognizing this difference and engaging customers in their enti Read More

There’s a huge difference between what our customers go through to buy and what most sales people do in trying to sell those customers. It’s this difference that causes much of the disconnect between customers and sales people. It’s recognizing this difference and engaging customers in their enti Read More

Everyone can recognize a great boss a mile away, so why is it so hard to find one? We all remember a few that are “legends in their own mind”, but that doesn’t do it. In fact, the clue here is that the view in your mind is the only one that matters, rather than the other way around. Read More

If you are planning to invest in direct mail here is some expert advice to follow so you can avoid some common mistakes that cost you money... and impact your ROI.

You'll save money and maximize your results if you can manage to avoid these flubs... Read More

Tired of the co-worker who sends monster emails? The sales people who have huge image files in their signature? Or the Nigerian Businessman who can never seem to nail down basic grammar and vocabulary? Next time just send them a little help with this infographic. Read More

In this article I am sharing an easy method to devise mailing lists that would deliver maximum sales leads, I hope this approach would help entrepreneurs who are utilizing or thinking about utilizing direct mail to attain sales leads.

#salesleads #salesleadslists #mailinglist #salestips Read More

The world has become more sensitive and for good reason. It is now difficult to offer value, resources to a blog or website via social platforms such as Linkedin or forums without someone misunderstanding intent. Read More

In this latest #TYBCommunity round up we have a video interview with Will.i.am talking about his technology inventions including the new Puls Smart Band, how to defeat bloggers block, how brand should be treating their customers like partners, using images in your blog, Pinterest marketing, startin Read More

It isn't really "content marketing" unless the content marketing requires clear messages. And you decide what the content marketing message will be. Read More

Have you ever been on a particular website researching a product or service and then left that site and gone to, say, Dictionary.com and then seen an ad for the web site you just came from? That’s called retargeting and it’s been around for a few years now. Larger brands have been using retargeti Read More