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While for some business owners, the idea of throwback Thursday seems gimmicky, it can legitimately be useful for promoting a brand and engaging with millennials in particular. Read More

In my day to day life, I am constantly trying to improve upon the quality of the customer data we receive from inbound and outbound leads. It is important to do so because it helps me target the right customers and to talk to them based on what they really like and need. Read More

If you’re a business owner and would like to use online efforts to promote yourself, here are 8 very important things to do and remember. Read More

The WebAward is a premier annual award that honors excellence in the field of web marketing, and considered by many in the industry as the bar to reach . Check out our latest post to learn the many benefits of participating in it and a few simple tips and tricks that could help your campaign win it Read More

It’s paramount that you have a crystal clear marketing vision. It goes without saying that if you don’t know where you want to get to, you probably won’t get there.

This is true in all pillars of business and life – the practice of marketing is no difference. Read More

The number 1 reason why many companies fail is simply that they just shouldn’t be companies in the first place! It’s a common story – the inspired entrepreneur conjures up a golden idea, but fails to seek verification on its merit before diving headfirst into business. Read more... Read More

Effective Facebook advertising requires extensive knowledge of Facebook ad types, best practices and more. If you're going to use an Ad Manager, here's how to give them access. Read More

Some would-be business bloggers are so frightened by the blank screen they can't get past writer's block. Here is a simple suggestion that will appeal to people who prefer talking to typing that will help them start the process without lifting a finger to the keyboard. Read More

Our community has been talking recently about the skills needed for entrepreneurs to excel. Some things change while others stay the same. But, to be an entrepreneurial rock star, you need to be aware of all the factors affecting your business. Read More

Is there a switch you can flip to become an entrepreneur, or is it hardwired into your personality? Candice Landau takes a look at the different types of entrepreneurs, and believes there are five key ingredients that every entrepreneur shares. Read More